Are You Measuring "AI Success" or Just Its "Activity"?
Are You Measuring "AI Success" or Just Its "Activity"? Everyone's tracking AI metrics. Token counts. API calls. Model accuracy. Response times. Dashboards everywhere. But here's the question that makes executives or business owners uncomfortable: Can you prove your AI investment is actually profitable? Most can't. Not because they lack data but because they're drowning in it! Or because they're measuring the wrong things entirely. The metrics on your dashboard? They measure activity, not value. They tell you what's happening, not whether it matters. They track spending without revealing if you're really getting what you have paid for. What if you're paying 100x more for quality that your users literally can't perceive? This isn't hypothetical. In blind tests, users often can't distinguish between outputs that cost $10 and those that cost $0.10. Yet companies consistently pay the premium.. not because it delivers value...